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UTM Builder
Create UTM links to track your marketing campaigns. Generate properly tagged URLs for Google Analytics.
Link Details
Generated URL
UTM Parameters:
- utm_source:
- utm_medium:
- utm_campaign:
- utm_term:
- utm_content:
Quick Templates
5 UTM Parameters
Full support for source, medium, campaign, term, and content parameters.
Pre-built Templates
Quick presets for common marketing channels. One click setup.
One-click Copy
Copy the generated URL directly to your clipboard.
Frequently Asked Questions
What do utm_source and utm_medium mean?
utm_source is WHERE the traffic comes from (google, facebook, newsletter). utm_medium is HOW (cpc, email, social). Standard pairs: google/cpc (Google Ads), facebook/social, newsletter/email, twitter/cpc.
What is utm_campaign used for?
utm_campaign names your specific promotion or campaign. Example: "summer_sale_2026" or "product_launch". Use consistent naming across all channels to track campaign performance in Google Analytics.
Can I track which link was clicked in an email?
Yes! Use utm_content to differentiate links in the same email. Example: utm_content=header_cta vs utm_content=footer_link. This shows you which CTA got more clicks in your analytics.
How do I use UTM parameters in Google Analytics?
No setup needed - just add UTM params to your URLs and GA4 automatically tracks them under Acquisition > Traffic Acquisition. You'll see Source/Medium/Campaign as dimensions. Create custom reports to analyze by utm_term or utm_content.
About the UTM Builder
UTM parameters are tags added to a link, such as ?utm_source=newsletter&utm_medium=email, that tell Google Analytics where each visitor came from.
How to use it
- 1 Enter the page URL.
- 2 Fill in the source, medium, and campaign name.
- 3 Copy the tagged link and use it in your campaign.
Frequently asked questions
Which UTM parameters are required?
utm_source, utm_medium, and utm_campaign are the core three. utm_term and utm_content are optional.
Should UTM values be lowercase?
Yes. Analytics treats "Email" and "email" as different values, so stick to one consistent lowercase style.
Should I use UTM tags on internal links?
No. Tagging links between your own pages starts a new session and overwrites the visitor’s real source.