Where the numbers come from
All figures come from the official YouTube Data API, the same public data YouTube shows on a channel page. A few quirks are worth knowing:
- Subscriber counts are rounded down to three significant figures for everyone outside the channel. 1,234,567 shows as 1.23M, so small changes do not appear until the next step is crossed.
- Channels can hide their subscriber count, which then shows as Hidden.
- Dislike counts have been private since November 2021 and are not available to any outside tool.
- Total views include Shorts and live streams along with regular videos.
Lifetime figures and the latest 50 uploads
The top row covers the whole life of the channel. Views per video is total views divided by the number of public videos, and views per day is total views divided by the channel’s age in days. Both are averages across years, so an old channel that has slowed down can still look strong here.
The second section looks only at the newest 50 uploads, which shows how the channel is doing now. Uploads per week counts the gaps between those uploads over the period they cover. The bar chart runs from oldest to newest, and the darker bar marks the most-watched recent video.
Average views, median views and engagement
If one video in fifty went viral, the average jumps while the median, the middle value, barely moves. Compare the two: a median far below the average means a few hits are carrying the channel. For pricing a sponsorship or forecasting a new video, the median is the better guide.
Engagement rate is likes plus comments as a percentage of views. For the channel it is worked out from the totals of all 50 uploads, so videos with more views count for more. The label uses these bands:
- Under 1%: Low.
- 1% to 3%: Average, typical for large channels and search-driven videos.
- 3% to 6%: Good.
- 6% and above: Excellent, common for small channels with a loyal audience.
Shorts often have lower engagement per view because many viewers scroll past without reacting. Since 2025 YouTube also counts a Shorts view each time one starts or replays, which raises their view counts. A channel that mixes Shorts and long videos can therefore show a lower rate than one that posts only long videos.
Using the stats for research
- Before a sponsorship: multiply the median views by the agreed rate per thousand views to check whether a quote is fair.
- For competitor research: look at upload frequency and what the top recent video was about, then check whether the topic outperforms the median across other channels too.
- For your own channel: a falling median over the last few months is a stronger warning sign than a single weak video.
Watch time, impressions, click-through rate, revenue and audience details are private to the channel owner in YouTube Studio, so no outside tool can show them. The money calculator gives a revenue estimate from views, and each video in the table opens with the other YouTube tools.